OUR STORY
Fishing time, anywhere.
FT FishingTime started with a simple idea: you don’t need a boat, a lake cabin, or a weekend road trip to go fishing. You just need 30 minutes after work, a sidewalk to the water, and the right tiny lure.
We build micro-finesse gear for urban anglers — the people who fish the shoreline of city lakes, community ponds, and slow-moving creeks. Bluegill, crappie, sunfish and everything that bites small are our target. No big rods, no heavy tackle boxes, no complicated setups.
Every product we sell is tested on real city water, on real weeknights, by real people who just want to catch a fish after a long day of work. If a lure doesn’t earn its place in our pocket, it doesn’t earn its place in the box.
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Urban
Gear made for city water — ponds, shorelines and creek banks.
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Ultralight
Light rigs, light lines — built for the smallest bites.
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Micro
Tiny lures that match what panfish actually eat.
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See what we’re fishing with
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